Blog Partners Program How-To

“How To”: Tips & Ideas for Creating Links

With the Blog Partners Program, the more you link to our books the more opportunities to earn rewards. Just as important as having numerous links, though, is having quality links, links that encourage your readers to click through. This section will walk you through creating valid links to our products and also give you some tips on how to create quality links.

If you don’t find an answer to your question here or need more help, email us at [email protected].

Creating Links

My blogging software automates linking:

  1. Browse to the page on our website to which you want to link. This can be any product or category page. Do not link to search results pages.
  2. Highlight the URL (web address) of the page and copy it (Ctrl-C on a PC; Cmd-C on a Mac).
  3. In your blogging software, highlight the text in your post that you want to make the linked text, then click the link button (often it’s an icon of a chain link).
  4. Now copy and paste your unique tracking code, given to you in your registration acceptance email, to the end of the wtsbooks URL (immediately at the end of it, with no space in between), and insert the link in your page.

My blogging software does not automate linking or I want to make my own links in HTML:

  1. Find and copy the URL of the page from our website to which you want to link following the instructions above.

  2. Open your blog post in your blog’s editor

  3. At the beginning of the text in your post that you want to link to our site, place the following code:

    <a href=“wtsbooksURL”> replacing wtsbooksURL with the URL you copied from our site PLUS the tracking code from your registration acceptance email.

  4. At the end of the text serving as the link, place this code: </a>.

EXAMPLE: Let’s say your unique WTSBOOKS tracking code is “johndoe” and you want to link to the page on our site for The Reason for God. Your link in HTML would look like this:

<a href=“http://www.wtsbooks.com/the-reason-for-god-timothy-keller-9781594483493?utm_source=johndoe&utm_medium=blogpartners">Purchase The Reason for God </a>

Notice that inside the quotation marks is the complete URL (web page address) of the Reason for God page on this site plus the Partner’s unique tracking code (which begins with a question mark) appended immediately after the book URL. A visitor to yor site would just see the text Purchase The Reason for God marked as a link.

”Newbie” link builders: Have us check your first links to make sure they are correct. After you’ve built your first Blog Partners link, send the URL of the page it’s on to [email protected] and request a link check. We’ll take a look at your page and let you know if you’re on the right track.

Tips for Effective Linking

  • Random or ‘blind’ links scattered across your page will rarely be clicked. Better to link to books that you are reviewing, recommending, or even just expressing an interest in. Readers come to your website because they like and trust your opinion!
  • Increase your conversion rate by providing thoughtful reviews. Don't just link to books, tell your readers why you are excited about a particular resource and how it has influenced you.
  • Include a cover image of the book and link it to our product page.
  • Create a favorite or recommended books list in your blog.

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